Can you make money from your art by selling it? Can you give me advice on How can Make Money with Art for Living – A Vertical Thinking Way? Many artists can earn a living from their art. Do you feel connected to others?
Table of Contents
- Vertical and Horizontal Thinking ways to Make Money with ART for Living
- Vertical Thinking Jazz Way on Make Money with ART for Living
- This is excellent news for artists because all artists create work for a vertical market.
- The Story in New-York
- Making Money with Art for Living with Vertical Thinking in Social media
- The Actors Workshop is a group of people who help create characters for performance.
Vertical and Horizontal Thinking ways to Make Money with ART for Living
If you’re experiencing any of the above scenarios it’s most likely because you’re thinking horizontally instead of vertically.
Let me explain what I mean…
In the world of business, there are two types of product models: horizontal and vertical.
A horizontal product is a product that can benefit a very broad range of people (and in some cases, this means absolutely every kind of person). Electricity is an example of a horizontal product: everyone, no matter who you are, how old you are or what you do, benefits from having electricity. Con Edison is an example of a company that offers this product, and so they market to absolutely everyone in the areas they cover. Hence they market horizontally.
Vertical Thinking Jazz Way on Make Money with ART for Living
A vertical product is a product that only a narrow, niche group of people need and benefit from. Jazz shoes are an example of a vertical product: only dancers who are trained specifically in jazz need and benefit from purchasing jazz shoes. And even within the jazz shoe market, there are a plethora of companies that specialize in different styles, shapes and fits to suit different types of jazz dancers- the slip-on jazz shoe, the hinge lace-up jazz shoe and the jazz sneaker, to name a few. These companies market only to jazz dancers who need these shoes, meaning they market vertically.
In reality, there are only a handful of companies that offer products for a horizontal market. Every other company, including all small businesses, produces products for a vertical market.
This is excellent news for artists because all artists create work for a vertical market.
And the more eclectic your work, the more narrow your vertical market is.
The problem most artists have is they think they are serving a horizontal market, so they market their art by trying to prove how it can benefit anyone and everyone, leaving them feeling like they’ve compromised their vision in order to try to please as many people as possible. And they end up seeing very little return on their efforts as a result.
That’s because they are pimping out their work. And, as you may realize:
You can’t market your art with integrity when you’re acting like a pimp!
The truth is that there are only a handful of people who resonate so deeply with your work that they can’t live without it, and these are the people who will make your business thrive and generate a consistent, sustainable income for you from now until the end of time.
The Story in New-York
Let me share a story with you. I worked with an extremely talented and versatile actor in his late twenties. She played a hopeful, positive woman who was still searching for herself. Secondly, She often played comic relief in plays directed by the lead actor. She began to pursue acting roles in New York City television shows. Thirdly, She read for every role she could find, from the starring role to the role-playing of a bad girl who sells drugs to kids. She unsuccessfully tried to find a job, and gradually became more insecure each day. She was uncomfortable because she was selling her art in a commercial market.
Making Money with Art for Living with Vertical Thinking in Social media
She discussed her career as an actress and said that she is open to roles that are comedic, but she is not sure who is looking for them. After she realized her skills could be a valuable asset, she began to look for casting directors who were specifically looking for people with her skills. The website showcases her musical talents.
She emailed her industry contacts about the blog posts she wrote. She began to speak about her message at social events, feeling at ease doing so. An acquaintance heard her and asked if she’d be interested in auditioning for a new Netflix television pilot. The actress auditioned for a guest role on a show that the producers were hoping to develop into a series regular. That day she booked her first TV role, she knew she had found a niche in marketing her art to a niche group of casting directors, writers, directors, and producers.
The Actors Workshop is a group of people who help create characters for performance.
The best-kept secret of all successful artists is that they know their ideal clients inside and out. This person is impressed with your photography skills. This person is regularly impacted by your work.
You should aim to create work that is liked and supported by many people, but it is important to find an audience that will allow you to create work for a long time. Once they find you, they will never let you go. You can market your business to find new customers by making Money with Vertical Thinking for Living.
Think about who you want to target with your marketing efforts. Think of what they all have in common and begin to put a profile together that embodies these qualities. This will help you to focus on the people who want to hear from you and understand what you have to offer. This is the beginning of a true, authentic and worthwhile marketing plan.
Now, I’d love to hear from you. Share who you think your ideal client is in the comments below. What are the gender, age range and two unique qualities of the people who are drawn to your work?
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