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I Thought I Could Hide Behind A Corset And Hoop Skirt

October 12, 2015 By Alexis Fedor

Be a driving force in the production of art. (1)

I remember when I was offered to play the role of The Princess in a dance-drama of Shakespeare’s Love’s Labour’s Lost on Martha’s Vineyard one summer when I had just finished grad school. As a dancer-turned actor who relished the creation of eclectic performance art, I was drawn to this piece for many reasons, mainly because I was going to get to dance a pas de deux with Rosaline in a corset and hoop skirt (who in their right mind would pass that up?).

But there was something about the production that wasn’t sitting well with me: the producer was planning to sell the show without noting to the public it was a dance drama. So when people came to see it they would be shocked to find there was no dialogue, only dance! Everyone involved, including the brilliant choreographer and director, was trying to justify the reasoning behind this, even though they didn’t agree with this approach at all. The producer was clear that she would not fund the show if it was done any other way.

I really wanted to take the role- it was a dream opportunity for me! I could hide, I thought, behind the corset and hoop skirt, ignore the producer’s issues like everyone else and spend a summer on Martha’s Vineyard working with some of the most talented artists I had met to date. But I was distressed by the fact that I didn’t believe in the producer’s choice and I knew I wouldn’t have been able to bring my a-game because of that.

As I was contemplating my decision, I read this quote I had on my desk by Mikhail Baryshnikov, about his mission for White Oak Dance Company, which he created with Mark Morris: “To be a driving force in the production of art.” One glance at that quote helped finalize my decision once and for all. I wanted to be a driving force in the production of art, but this show was not lining up with my core values that I needed to live by in order to maintain my desired level of integrity.  So I didn’t do it.

Looking back, it was one of the best decisions I’ve made in my artistic career. The most reputable businesses never hide what they have to offer from the front or back end, as everything they do reflects a core set of values they have built the company on, and they will defend these values to the end. The most reputable artists do exactly the same.

The silver lining came almost 10 years later, when I was cast in the role of The Princess in Love’s Labour’s Lost again, and found my chance to play the role with full dialogue. Although there was very little dance in the production and I didn’t get to wear the corset and hoop skirt, the production was stunning, and it lined up with my core values as an artist. It was magic.

I believe artists are hardwired to run the best businesses in the world. Help me prove my belief by taking action and sharing a story about a time when you held true to your values in order to protect your art in the comments below. Or, share a visual on Instagram using #artistsinbusiness and tag me: @alexisfedorpics!

Your perspective is wildly valuable, as no one has a vision as unique as yours. By sharing your comments and images you are helping other artists in ways you could never dream of! Because of that, when you share, you earn the chance to win a FREE coaching session with me!

 Want to know how to take your business with your art to the next level of profitability with ease? Sign up for the FREE 14 Day Art Biz Challenge right here!

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  • Working with Alexis helped give me the clarity I needed to target my goals and create a solid foundation so that I could begin to THRIVE as an artist/ entrepreneur. She was the missing link I needed to help bridge my ideas into reality. Not only is she extremely kind and patient but most importantly… she knows her stuff! I feel so fortunate to have had the chance to work with her and I know you’ll be too! Take the leap to the next level!

    Fiona Bates, Actor
  • Alexis is one of the greatest listeners I’ve had the pleasure of working with. Her ability to listen leads to her offering intuitive and enlightening advice for your business and your life, opens doors you didn’t know were possible or wouldn’t have otherwise known were there! While working with Alexis, I experienced monumental shifts in my thinking every single week, giving me more clarity and confidence as an artist and as a business person.

    Jillian Walker, Actor/Musician/Entrepreneur/Thought Leader
  • Working with Alexis, I feel like a weight has been lifted off my shoulders and I feel much more hopeful for the future, because now I know exactly what steps I need take to change my financial situation. Now I understand that only I can make my financial situation better by taking action right now and that my acting career will absolutely benefit from the energy I put into being more lucrative by taking the steps Alexis helped me discover. Her positive encouragement was essential to this process, she was always very supportive and responsive to any questions I had. I’m so thankful I was introduced to Alexis, it sounds cheesy, but honestly, she helped me change my life for the better.

    Bonnie White, Actor
  • Alexis Fedor is a consummate professional with the uncanny capacity to understand what your business’ needs are before you even know them yourself. Beyond diagnosis, she is able to structure systems to help you meet those needs in manageable, sustainable ways. Plus, she is the dearest, kindest creature on the planet- be ready for an enjoyable and productive ride!

    Caley Vickerman, Guerilla Haiku
  • Alexis edited my e-book PURGED, The Literal Regurgitation of an Anorexic Bulimic. I was instantly comfortable with her, feeling confident that she valued my work and had my best interests at heart. Her nature is very nurturing and gentle which were necessary for me as PURGED is an extremely personal and often difficult story to tread through. Alexis was aware and sensitive to this. She helped turn my coherent, although disorganized, written thoughts into a piece of work that I was proud to publish.

    Shane K. Rotkis, Author
  • Resourceful and sophisticated, Alexis has cutting edge knowledge of social media opportunities and can tailor a strategy accordingly. I fully recommend her.

    Mady J. Schuman, Senior Vice President, Campaign and Leadership Giving, American Cancer Society, NYC
  • Alexis Fedor understands the fundamentals of building a successful business. She cut her teeth on trial + error and by taking risks and diving into the backcountry of the entrepreneurial world. Her expertise is hard sought and her accomplishments well earned. I’ve had the privilege of stepping behind the scenes. Trust me – you will be dazzled. 

    Janice Hoffmann, Project Coach/Field guide/Creator of Creative Trails
  • I learned more about business development, online marketing and social media in one hour with Alexis than I had on my own for four years. I trusted her immediately, for good reason. I hired her immediately for my clients, and we were thrilled with the results.

    Roger Webster, Webster Light Grant Communications
  • Alexis has wit, charm and confidence that comes from understanding how a business needs to operate. It is from this place that she creates business plans that align with your goals as a company ready to grow. Stick with her. She will help you turn your business around with precision and grace.

    Alison West, Owner, Yoga Union NYC
  • Alexis’ energy precedes her when she walks into a room. To know her is a gift. To work with her is good news for your spirit and your business. She has both sides of the brain working in all the right ways.

    Mack Burns, CEO, Body And Mind Works
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