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I have had many people ask me recently what’s the hardest business hurdle to overcome in order to take your business to that six-figure level and beyond? I think this is such an important question. I think it really important to address the fact that when we start talking about a business moving into the six-figure range and beyond that we aren’t talking about the importance of making money and we’re also not really talking about the money side of the business. That’s not the topic that we’re addressing.

What we are addressing is that fact that a business, in order to not only survive but thrive in this day and age needs to bring in at least six-figures. And the reason we have to talk about that is because artists, especially, don’t understand that that is the case and they don’t understand the reason for it. If you’re not understanding that right from the get-go then you are most likely not setting your goals correctly or accurately monetarily for your business and that’s where the struggle begins. And that’s where most businesses will fold or flail for a really long time because they are not able to bring in enough. Artists if this is something you struggle with then this episode is for you.