Ep. 227 – Why It Is Important To Establish Your Why Theme In Your Business!

April 12, 2019 By Alexis Fedor

I want to talk to you today about the importance of your Why Theme!

Now is the time to really dig into how to establish your Why theme in your business plan. You can do this by joining my Profit Canvas Free Training that starts on April 15th.

If you are interested in joining then go to the link below:

http://bit.ly/pc2019training⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

You’ll want to get into the group NOW as I am giving precursor lessons to get you prepped up for it and ready to go. You don’t want to miss it!⠀⠀⠀⠀⠀⠀⠀⠀

What we are really going to look at is your Why theme and how it fits into creating an online business with your art that will bring you consistency and predictability by establishing what is called your Profit Ladder. ⠀⠀⠀⠀⠀⠀⠀⠀

Your Why theme is the real theme or purpose behind your work as an artist. The reason that is SO important is because not only are your ideal clients resonating with that purpose but it also helps provide a compass for you make the right decision on where to take your art business next.

I’ll be sharing a case study this week of an artist who has used her Why theme to create her first $1000+ online and who’ve gone on to create high 5 and 6-figure businesses with her art.

This story will blow your mind!

This story will be so inspiring because it all started in the same position most of you are in now. Having some idea of who to sell to but not really completely having a clear idea on who their ideal client is. They did not know much about tech or really anything about marketing online.

I’m going to go over all those steps that these artists put into effect. It all started with a Why theme, which we go over in the Profit Canvas training.

Make sure to join the training to learn more about this process.

If you are interested in joining then go to the link below:

http://bit.ly/pc2019training

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Working with Alexis helped give me the clarity I needed to target my goals and create a solid foundation so that I could begin to THRIVE as an artist/ entrepreneur. She was the missing link I needed to help bridge my ideas into reality. Not only is she extremely kind and patient but most importantly… she knows her stuff! I feel so fortunate to have had the chance to work with her and I know you’ll be too! Take the leap to the next level!

Fiona Bates, Actor
Alexis is one of the greatest listeners I’ve had the pleasure of working with. Her ability to listen leads to her offering intuitive and enlightening advice for your business and your life, opens doors you didn’t know were possible or wouldn’t have otherwise known were there! While working with Alexis, I experienced monumental shifts in my thinking every single week, giving me more clarity and confidence as an artist and as a business person.

Jillian Walker, Actor/Musician/Entrepreneur/Thought Leader
Working with Alexis, I feel like a weight has been lifted off my shoulders and I feel much more hopeful for the future, because now I know exactly what steps I need take to change my financial situation. Now I understand that only I can make my financial situation better by taking action right now and that my acting career will absolutely benefit from the energy I put into being more lucrative by taking the steps Alexis helped me discover. Her positive encouragement was essential to this process, she was always very supportive and responsive to any questions I had. I’m so thankful I was introduced to Alexis, it sounds cheesy, but honestly, she helped me change my life for the better.

Bonnie White, Actor
Alexis Fedor is a consummate professional with the uncanny capacity to understand what your business’ needs are before you even know them yourself. Beyond diagnosis, she is able to structure systems to help you meet those needs in manageable, sustainable ways. Plus, she is the dearest, kindest creature on the planet- be ready for an enjoyable and productive ride!

Caley Vickerman, Guerilla Haiku
Alexis edited my e-book PURGED, The Literal Regurgitation of an Anorexic Bulimic. I was instantly comfortable with her, feeling confident that she valued my work and had my best interests at heart. Her nature is very nurturing and gentle which were necessary for me as PURGED is an extremely personal and often difficult story to tread through. Alexis was aware and sensitive to this. She helped turn my coherent, although disorganized, written thoughts into a piece of work that I was proud to publish.

Shane K. Rotkis, Author
Resourceful and sophisticated, Alexis has cutting edge knowledge of social media opportunities and can tailor a strategy accordingly. I fully recommend her.

Mady J. Schuman, Senior Vice President, Campaign and Leadership Giving, American Cancer Society, NYC
Alexis Fedor understands the fundamentals of building a successful business. She cut her teeth on trial + error and by taking risks and diving into the backcountry of the entrepreneurial world. Her expertise is hard sought and her accomplishments well earned. I’ve had the privilege of stepping behind the scenes. Trust me – you will be dazzled.

Janice Hoffmann, Project Coach/Field guide/Creator of Creative Trails
I learned more about business development, online marketing and social media in one hour with Alexis than I had on my own for four years. I trusted her immediately, for good reason. I hired her immediately for my clients, and we were thrilled with the results.

Roger Webster, Webster Light Grant Communications
Alexis has wit, charm and confidence that comes from understanding how a business needs to operate. It is from this place that she creates business plans that align with your goals as a company ready to grow. Stick with her. She will help you turn your business around with precision and grace.

Alison West, Owner, Yoga Union NYC
Alexis’ energy precedes her when she walks into a room. To know her is a gift. To work with her is good news for your spirit and your business. She has both sides of the brain working in all the right ways.

Mack Burns, CEO, Body And Mind Works