Ep. 157- What Value Can You Give Your Most Ideal Client When A Mistake Occurs?

September 13, 2017 By Alexis Fedor

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What Value Can You Give Your Most Ideal Client When A Mistake Occurs? I got an email from a really dear, sweet artist in my community the other day who is so kind and so nice at all times. And has the most lovely offers in her business that she is just getting up and running. She is in the Emergent stage, which means she just started to sell her work in her business but she hasn’t gotten to a point of consistency yet. So she is selling sporadically but she is building. Her whole focus is on marketing because in the Emergent faze it’s important to focus 80% of your efforts in your business on your marketing so that you can do two things. Consistently get the word out about your work and that you are here to stay and continuously discovering and refining the ‘what you know about your true ideal clients’.

However while building your business mistakes can happen, which occurred to this artist, but what you do from that mistake can help grow your business. The question on what value can you give your most Ideal Client when a mistake occurs is what I talk about in today’s episode.

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Working with Alexis helped give me the clarity I needed to target my goals and create a solid foundation so that I could begin to THRIVE as an artist/ entrepreneur. She was the missing link I needed to help bridge my ideas into reality. Not only is she extremely kind and patient but most importantly… she knows her stuff! I feel so fortunate to have had the chance to work with her and I know you’ll be too! Take the leap to the next level!

Fiona Bates, Actor
Alexis is one of the greatest listeners I’ve had the pleasure of working with. Her ability to listen leads to her offering intuitive and enlightening advice for your business and your life, opens doors you didn’t know were possible or wouldn’t have otherwise known were there! While working with Alexis, I experienced monumental shifts in my thinking every single week, giving me more clarity and confidence as an artist and as a business person.

Jillian Walker, Actor/Musician/Entrepreneur/Thought Leader
Working with Alexis, I feel like a weight has been lifted off my shoulders and I feel much more hopeful for the future, because now I know exactly what steps I need take to change my financial situation. Now I understand that only I can make my financial situation better by taking action right now and that my acting career will absolutely benefit from the energy I put into being more lucrative by taking the steps Alexis helped me discover. Her positive encouragement was essential to this process, she was always very supportive and responsive to any questions I had. I’m so thankful I was introduced to Alexis, it sounds cheesy, but honestly, she helped me change my life for the better.

Bonnie White, Actor
Alexis Fedor is a consummate professional with the uncanny capacity to understand what your business’ needs are before you even know them yourself. Beyond diagnosis, she is able to structure systems to help you meet those needs in manageable, sustainable ways. Plus, she is the dearest, kindest creature on the planet- be ready for an enjoyable and productive ride!

Caley Vickerman, Guerilla Haiku
Alexis edited my e-book PURGED, The Literal Regurgitation of an Anorexic Bulimic. I was instantly comfortable with her, feeling confident that she valued my work and had my best interests at heart. Her nature is very nurturing and gentle which were necessary for me as PURGED is an extremely personal and often difficult story to tread through. Alexis was aware and sensitive to this. She helped turn my coherent, although disorganized, written thoughts into a piece of work that I was proud to publish.

Shane K. Rotkis, Author
Resourceful and sophisticated, Alexis has cutting edge knowledge of social media opportunities and can tailor a strategy accordingly. I fully recommend her.

Mady J. Schuman, Senior Vice President, Campaign and Leadership Giving, American Cancer Society, NYC
Alexis Fedor understands the fundamentals of building a successful business. She cut her teeth on trial + error and by taking risks and diving into the backcountry of the entrepreneurial world. Her expertise is hard sought and her accomplishments well earned. I’ve had the privilege of stepping behind the scenes. Trust me – you will be dazzled.

Janice Hoffmann, Project Coach/Field guide/Creator of Creative Trails
I learned more about business development, online marketing and social media in one hour with Alexis than I had on my own for four years. I trusted her immediately, for good reason. I hired her immediately for my clients, and we were thrilled with the results.

Roger Webster, Webster Light Grant Communications
Alexis has wit, charm and confidence that comes from understanding how a business needs to operate. It is from this place that she creates business plans that align with your goals as a company ready to grow. Stick with her. She will help you turn your business around with precision and grace.

Alison West, Owner, Yoga Union NYC
Alexis’ energy precedes her when she walks into a room. To know her is a gift. To work with her is good news for your spirit and your business. She has both sides of the brain working in all the right ways.

Mack Burns, CEO, Body And Mind Works