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Our brains are wired to feel a certain comfort level around a certain amount of money based on what we’ve been accustomed to in the past. So when we begin to make more than that in our businesses, our brains can view that as a threat to what it is used to.
This causes more artists to stop building their businesses than you can imagine because they don’t know how to get past that certain level of comfort in order to allow for more cash to flow in.
I doubted this when I first started my business but as I learned first hand how true this really is, I started to find ways to identify when I was self-sabotaging my own success so I could consciously turn that around to make the amount of money I was at first uncomfortable with. I share some of the most powerful tools I used to accomplish this in today’s episode so you can use them for yourself as you continue to grow your business with your art.
