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Ep. 137- What You Really Have To Do To Sell Anything As An Artist

July 26, 2017 By Alexis Fedor

http://traffic.libsyn.com/artistsinbusiness/Artists_In_Busines_EP137_V2.mp3

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What You Really Have To Do To Sell Anything As An ArtistAlmost every artist I know is afraid of sales. When I bring up the fact that selling is an essential part of growing any business, I get one of or a variation of the following replies:

I’m not a salesperson- never was and never will be

It’s not in my DNA to sell

I don’t want to bother people

The problem though is that if we don’t learn how to sell our own art— or any offer in the business we own— no one is going to do it for us. Which is why 9 out of 10 artists fall into the category of businesses that fail every year.

The fear of selling is understandable especially when you don’t know how selling actually works, or the tools you need to sell in a way that serves those you most want to serve because you feel like you’re being forced to push something onto someone and leave them between a rock and a hard place to decide whether to give their money to you or disappoint you by saying no.

This has to do with a true misconception of what selling really means, because that scenario— painted for me by the majority of artists in my community— could not be further from the truth. Unless of course you try to sell to those who are not in the market at all for what you have to offer and try to ram your offer down their throat, which I can guarantee is not what you want to do.

I recently offered a special point of entry to the ASK Method Masterclass created by Ryan Levesque, which is a highly specialized training program on how to discover, find and connect with your true ideal client. The opportunity to take that program is over, but if you would like to be added to the waitlist for the next time it becomes available, go to bit.ly/askwaitlist and I will notify you the moment enrollment begins again.

In the meantime, I have a special Ideal Client Discovery series that begins with The Artist’s Guide To Discovering Your True Ideal Client worksheet, which you can download right now at bit.ly/yourtrueidealclient.

Get that worksheet now, and be on your way to discovering your true ideal client in your business so selling becomes a delightful experience for both you and those you are meant to serve in your business with your art.

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Praise

  • Working with Alexis helped give me the clarity I needed to target my goals and create a solid foundation so that I could begin to THRIVE as an artist/ entrepreneur. She was the missing link I needed to help bridge my ideas into reality. Not only is she extremely kind and patient but most importantly… she knows her stuff! I feel so fortunate to have had the chance to work with her and I know you’ll be too! Take the leap to the next level!

    Fiona Bates, Actor
  • Alexis is one of the greatest listeners I’ve had the pleasure of working with. Her ability to listen leads to her offering intuitive and enlightening advice for your business and your life, opens doors you didn’t know were possible or wouldn’t have otherwise known were there! While working with Alexis, I experienced monumental shifts in my thinking every single week, giving me more clarity and confidence as an artist and as a business person.

    Jillian Walker, Actor/Musician/Entrepreneur/Thought Leader
  • Working with Alexis, I feel like a weight has been lifted off my shoulders and I feel much more hopeful for the future, because now I know exactly what steps I need take to change my financial situation. Now I understand that only I can make my financial situation better by taking action right now and that my acting career will absolutely benefit from the energy I put into being more lucrative by taking the steps Alexis helped me discover. Her positive encouragement was essential to this process, she was always very supportive and responsive to any questions I had. I’m so thankful I was introduced to Alexis, it sounds cheesy, but honestly, she helped me change my life for the better.

    Bonnie White, Actor
  • Alexis Fedor is a consummate professional with the uncanny capacity to understand what your business’ needs are before you even know them yourself. Beyond diagnosis, she is able to structure systems to help you meet those needs in manageable, sustainable ways. Plus, she is the dearest, kindest creature on the planet- be ready for an enjoyable and productive ride!

    Caley Vickerman, Guerilla Haiku
  • Alexis edited my e-book PURGED, The Literal Regurgitation of an Anorexic Bulimic. I was instantly comfortable with her, feeling confident that she valued my work and had my best interests at heart. Her nature is very nurturing and gentle which were necessary for me as PURGED is an extremely personal and often difficult story to tread through. Alexis was aware and sensitive to this. She helped turn my coherent, although disorganized, written thoughts into a piece of work that I was proud to publish.

    Shane K. Rotkis, Author
  • Resourceful and sophisticated, Alexis has cutting edge knowledge of social media opportunities and can tailor a strategy accordingly. I fully recommend her.

    Mady J. Schuman, Senior Vice President, Campaign and Leadership Giving, American Cancer Society, NYC
  • Alexis Fedor understands the fundamentals of building a successful business. She cut her teeth on trial + error and by taking risks and diving into the backcountry of the entrepreneurial world. Her expertise is hard sought and her accomplishments well earned. I’ve had the privilege of stepping behind the scenes. Trust me – you will be dazzled. 

    Janice Hoffmann, Project Coach/Field guide/Creator of Creative Trails
  • I learned more about business development, online marketing and social media in one hour with Alexis than I had on my own for four years. I trusted her immediately, for good reason. I hired her immediately for my clients, and we were thrilled with the results.

    Roger Webster, Webster Light Grant Communications
  • Alexis has wit, charm and confidence that comes from understanding how a business needs to operate. It is from this place that she creates business plans that align with your goals as a company ready to grow. Stick with her. She will help you turn your business around with precision and grace.

    Alison West, Owner, Yoga Union NYC
  • Alexis’ energy precedes her when she walks into a room. To know her is a gift. To work with her is good news for your spirit and your business. She has both sides of the brain working in all the right ways.

    Mack Burns, CEO, Body And Mind Works
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