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Almost every artist I know is afraid of sales. When I bring up the fact that selling is an essential part of growing any business, I get one of or a variation of the following replies:
I’m not a salesperson- never was and never will be
It’s not in my DNA to sell
I don’t want to bother people
The problem though is that if we don’t learn how to sell our own art— or any offer in the business we own— no one is going to do it for us. Which is why 9 out of 10 artists fall into the category of businesses that fail every year.
The fear of selling is understandable especially when you don’t know how selling actually works, or the tools you need to sell in a way that serves those you most want to serve because you feel like you’re being forced to push something onto someone and leave them between a rock and a hard place to decide whether to give their money to you or disappoint you by saying no.
This has to do with a true misconception of what selling really means, because that scenario— painted for me by the majority of artists in my community— could not be further from the truth. Unless of course you try to sell to those who are not in the market at all for what you have to offer and try to ram your offer down their throat, which I can guarantee is not what you want to do.
I recently offered a special point of entry to the ASK Method Masterclass created by Ryan Levesque, which is a highly specialized training program on how to discover, find and connect with your true ideal client. The opportunity to take that program is over, but if you would like to be added to the waitlist for the next time it becomes available, go to bit.ly/askwaitlist and I will notify you the moment enrollment begins again.
In the meantime, I have a special Ideal Client Discovery series that begins with The Artist’s Guide To Discovering Your True Ideal Client worksheet, which you can download right now at bit.ly/yourtrueidealclient.
Get that worksheet now, and be on your way to discovering your true ideal client in your business so selling becomes a delightful experience for both you and those you are meant to serve in your business with your art.
