As an artist, there is a hustle involved in selling work or getting hired for your work. This is implicit, and the main reason I believe artists are hardwired to run the best businesses in the world. There is no successful business that did not begin with an incredible amount of hustling, especially in the beginning when the work lies in marketing, finding your ideal clients and defining and redefining your point of view.
Defining your point of view is perhaps one of the most important parts of creating and growing a business that lasts over time, as there is no other factor that defines your business more than that. Having a strong point of view is what allows two businesses that sell the exact same products to stand side by side and sell the same products to two completely different groups of clients. The reason for this lies in the fact that we do not purchase based on logic. We make purchases based on our emotional connection to a product, whether it is art or clothing or household cleaners.
So a strong point of view leads to true wealth in your business- and we discuss how and why in today’s episode.