Alexis Fedor

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Ep. 120- Alexis Fedor: Is Your Business Your Way Of Life?

July 3, 2017 By Alexis Fedor

http://traffic.libsyn.com/artistsinbusiness/Artists_In_Busines_EP120.mp3

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Alexis Fedor: Is Your Business Your Way Of Life?When you think about running your business as an artist, do you ever worry that it will overtake your time in the same way a survival job can? Do you hesitate to take action because you imagine it will take away your joy while trying to create your work? Do you wonder how you will be able to manage it without dreading the work it could force you into?

There is one major difference between a business and a job that, once you understand, can help you avoid falling into a joyless rut once and for all. A business is a series of projects designed to yield an exchange of value-for-value. It offers a product or service to those who want or need it for an exchange of value in the form of money. Each project needs to be broken down into bite size pieces in order to be carried out and executed successfully.

A job, on the other hand, is a bite-sized portion of a business project that requires consistent, repetitive action to be taken over a period of time. If the job is done as needed, the project can be carried out successfully. Each job within a business is designed to help execute a small part of the bigger whole.

The reason your business could ever start to feel like a job is when you run into a problem that you may not know the answer to. This can cause a feeling of chaos, as well as not being sure what action to take. So the most common approach is to start taking the same action you had been taking, hoping it will lead you to better results. However, taking the same action in hopes of seeing different results is the beginning of the end of your joy! Because this type of action leads to keeping yourself and your business in the exact same place- the exact definition of a job. It is this pivotal moment that your business has an opportunity to grow, which is exactly what it is meant to do, and it’s a matter of stepping back enough to assess what it really needs and how to bring that to it so it can expand.

The place where almost every small business owner struggles the most with- 90%, to be exact- is discovering their most ideal client. This holds true for every art business as well- even those where you don’t sell product but instead your services as an artist, like actors, graphic designers, and choreographers. Knowing how to discover your true ideal client is the key to building a business that has found that sweet spot of consistent and predictable revenue from clients who love and resonate with what you have to offer.

This is exactly why we as artists are cut out to run the most successful businesses with our work. Like any creative project, you often have to walk away to consider why what you’re doing is not working, search for answers, and come back to it when you’re ready to try something new. There is always an answer that will work well for you, and you often find it through a variety of resources. This is part of the artistic act of creation. This is also the exact approach the most successful business owners take in order to allow their businesses to thrive. The moment you look at what is not working is the exact moment you enable the space for growth to continue.

I have spent the last nine months working side by side my mentor, Ryan Levesque, author of the book ASK. and creator of the ASK Methodology, which has become the most refined method of discovering your true ideal client on a special training for you to use this method to uncover your true ideal client, and that training is coming up this week! I can’t wait to share it with you, so be sure to mark your calendar for Wednesday, July 5th and listen to Artists In Business Podcast Episode 122 for details on how to access that training.

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Praise

  • Working with Alexis helped give me the clarity I needed to target my goals and create a solid foundation so that I could begin to THRIVE as an artist/ entrepreneur. She was the missing link I needed to help bridge my ideas into reality. Not only is she extremely kind and patient but most importantly… she knows her stuff! I feel so fortunate to have had the chance to work with her and I know you’ll be too! Take the leap to the next level!

    Fiona Bates, Actor
  • Alexis is one of the greatest listeners I’ve had the pleasure of working with. Her ability to listen leads to her offering intuitive and enlightening advice for your business and your life, opens doors you didn’t know were possible or wouldn’t have otherwise known were there! While working with Alexis, I experienced monumental shifts in my thinking every single week, giving me more clarity and confidence as an artist and as a business person.

    Jillian Walker, Actor/Musician/Entrepreneur/Thought Leader
  • Working with Alexis, I feel like a weight has been lifted off my shoulders and I feel much more hopeful for the future, because now I know exactly what steps I need take to change my financial situation. Now I understand that only I can make my financial situation better by taking action right now and that my acting career will absolutely benefit from the energy I put into being more lucrative by taking the steps Alexis helped me discover. Her positive encouragement was essential to this process, she was always very supportive and responsive to any questions I had. I’m so thankful I was introduced to Alexis, it sounds cheesy, but honestly, she helped me change my life for the better.

    Bonnie White, Actor
  • Alexis Fedor is a consummate professional with the uncanny capacity to understand what your business’ needs are before you even know them yourself. Beyond diagnosis, she is able to structure systems to help you meet those needs in manageable, sustainable ways. Plus, she is the dearest, kindest creature on the planet- be ready for an enjoyable and productive ride!

    Caley Vickerman, Guerilla Haiku
  • Alexis edited my e-book PURGED, The Literal Regurgitation of an Anorexic Bulimic. I was instantly comfortable with her, feeling confident that she valued my work and had my best interests at heart. Her nature is very nurturing and gentle which were necessary for me as PURGED is an extremely personal and often difficult story to tread through. Alexis was aware and sensitive to this. She helped turn my coherent, although disorganized, written thoughts into a piece of work that I was proud to publish.

    Shane K. Rotkis, Author
  • Resourceful and sophisticated, Alexis has cutting edge knowledge of social media opportunities and can tailor a strategy accordingly. I fully recommend her.

    Mady J. Schuman, Senior Vice President, Campaign and Leadership Giving, American Cancer Society, NYC
  • Alexis Fedor understands the fundamentals of building a successful business. She cut her teeth on trial + error and by taking risks and diving into the backcountry of the entrepreneurial world. Her expertise is hard sought and her accomplishments well earned. I’ve had the privilege of stepping behind the scenes. Trust me – you will be dazzled. 

    Janice Hoffmann, Project Coach/Field guide/Creator of Creative Trails
  • I learned more about business development, online marketing and social media in one hour with Alexis than I had on my own for four years. I trusted her immediately, for good reason. I hired her immediately for my clients, and we were thrilled with the results.

    Roger Webster, Webster Light Grant Communications
  • Alexis has wit, charm and confidence that comes from understanding how a business needs to operate. It is from this place that she creates business plans that align with your goals as a company ready to grow. Stick with her. She will help you turn your business around with precision and grace.

    Alison West, Owner, Yoga Union NYC
  • Alexis’ energy precedes her when she walks into a room. To know her is a gift. To work with her is good news for your spirit and your business. She has both sides of the brain working in all the right ways.

    Mack Burns, CEO, Body And Mind Works
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