Are you wondering how to begin to determine who your ideal client is before you’ve had a chance to sell many (or any) of your offerings? Do you feel like you’re in a catch-22 because you don’t have your business up and running yet, so you’re not sure whom to focus on as you venture out to make your first offer? Or maybe you are selling your offers already, or getting hired to work as an artist, but know you could narrow down your ideal client profile even more to create a deeper, more fulfilling and prosperous pathway for yourself and your business?
If you’re feeling any of the above, there is good news, and then there is better news, about how you can begin to pinpoint who your ideal clients are now, regardless of where you are on your journey of building your business as an artist. There is a simple equation you can follow time and again, no matter where you are on your journey of creating the work that shapes your life’s mission.
The good news is that whether you have started to make offers for your work or not, you can begin to uncover who your ideal client is based on information you have right now. This is the creative side of the ideal client equation.
The better news is that once you have uncovered the fans of your work, you can then understand exactly what each of those people need from you and why they need what you have to offer. This is the business side of the equation.
In this episode I cover the top six questions you need to ask that will uncover your most ideal client in your business with your art.
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