Today I want to talk about the importance of making an offer that sells by leading with your theme. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the […]

Last week we set up your good, better, best scenario for bringing in more revenue. In doing so you’ve created the space and the permission for yourself to begin to bring in more then you have in the past. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ve talked about in the past weeks is that when we as artists begin to […]

What is your internal temperature when receiving revenue? This is such an important question that we’ve been going over the last couple of weeks. The reason it is important for artists to begin to make 6-figures as a business is because when you make that amount in your business the business can then afford to […]

This past week a post from the Artists in Business Facebook group immediately caught my attention. It was from Jamillah and it simply said: “I have no motivation, what’s the point?” Now the reason this stood out to me is that Jamillah was brave enough to share what most creative business owners are afraid to […]

The theme that I want to focus on for today in particular as we enter the month of February in the year 2018 is one of my favorite topics. It goes straight to the heart and comes directly from the heart. It allows for you to really share whats in your heart with those you’re […]

Today I have a couple of questions that popped up in the Artists in Business Facebook group. These questions coincided with each and are the perfect questions for me to be addressing on a day like today. The reason I say that is because these questions have to do with finding, discovering, connecting with and […]

I have a really special topic to cover today and that is simply tech. I have a number of artists taking the Profit Canvas course right now and they’re in the phase of the course where they’ve gone through all the course material. They are well on their way to getting their businesses, not only […]

I discovered something really early in life about my personality that is undeniable. I am a bit of a loner. I absolutely love people, I love my relationships. The deeper my relationships get the more my life feels full and complete and rich with wisdom and knowledge and I don’t take any one of them […]

All artists are business owners by default. We just are all not always aware of that because there is zero to little emphasis placed on the fact that as artists in our society at this point in time we are business owners. We are looked at as freelancers by the IRS, we have write-offs just […]

Today, I have to address something that has been the biggest eureka moment in my life so far in this year 2018. Now we’re only 2 weeks into the year so there is time for aha moments to occur but this one, in particular, I’m so grateful for. I woke up and thought “Oh my […]

Today, I am really excited that we’re starting off the year on the right foot. I’ve had so many artists write to me and say ‘Thanks so much for the 12-month revenue plan’. If you did not get your 12-month revenue plan yet you can get it right now. Simply text artistrevenue to 44222. Now, […]

I have had many people ask me recently what’s the hardest business hurdle to overcome in order to take your business to that six-figure level and beyond? I think this is such an important question. I think it really important to address the fact that when we start talking about a business moving into the […]

I’m working with the most brilliant artist in my Profit Canvas course right now. And the biggest question that came up at the beginning of Module 3, which is our last module, where we start to put together all your marketing and really start to bring in sales was, “can I actually sell via email? […]

I have a question for every artist, of every discipline listening to this episode today. Do you feel like you are in tech hell? Do you feel like your entire business rests on the notion of you being able to overcome your tech learning curve? That honestly feels like it will likely never happen. I […]

Ryan Levesque is the CEO of The ASK Method® Company and author of the #1 National Best-Selling book, ASK – as featured by Inc. Magazine as the #1 Marketing Book of the Year and by Entrepreneur Magazine as the #2 Must-Read Book for Budding Entrepreneurs. The ASK Method® Company was recently ranked #462 on the […]

I got an email from a really dear, sweet artist in my community the other day who is so kind and so nice at all times. And has the most lovely offers in her business that she is just getting up and running. She is in the Emergent stage, which means she just started to […]

Our brains are wired to feel a certain comfort level around a certain amount of money based on what we’ve been accustomed to in the past. So when we begin to make more than that in our businesses, our brains can view that as a threat to what it is used to. This causes more […]

Finding the cash you need to start your business with your art or take it to the next level of growth can be the most daunting, overwhelming feeling that can easily send every artist into a state of chaos and panic, and, in many cases, cause them to give up entirely. The fact of the […]

I’m so honored to have the most brilliant artists in my community- those who are smart, talented and ready to take their businesses to the next level of growth. There are many groups available for business growth, both in the creative arts and otherwise, but very few offer the kind of support necessary for actual […]

Does working on your website make you feel like you want to pull your hair out? Do you struggle to find a way to communicate what you want with a developer who may or may not understand your message or your aesthetic? Do you feel you don’t have the vocabulary to properly describe what you […]

Every time an artist enters the Artists In Business community, I ask them to take the Art Biz Quiz, which is a simple four-question quiz that asks them about their current art business situation. There are several reasons I do this: one, because I want to know how to best serve them upon entry based […]

One of the first questions I ask every artist when they enter the Artists In Business community is what their first money memory is. The reason I do this is because there is a significant connection between what you perceive as your first memory about what money is and the relationship you have with it […]

Have you ever felt like the whole world was ahead of you in terms of your business with your art, as if you will never get ahead financially, no matter what you do to change your situation? So often this seems like the part that there is never enough time for in the day. It doesn’t feel […]

Contrary to popular belief it’s more important for artists in business to learn to do ONE thing better than anyone else in order to have a business that thrives, and it’s not learning how to generate revenue- It’s learning to listen better than every other business owner in your space. When you can do this— […]

Have you ever sat down to deal with your finances, to really look at where you are right now and where you’d like to see yourself in the next six to twelve months while you focus on growing your business with your art, and found yourself stuck, like a deer in headlights, unable to move […]

Do you ever feel like your business is a minefield of too many projects, tasks, and commitments that you’ll never be able to conquer? Do you find yourself lost in the decision-making process because you have no idea what to do next? Are you taken in by enticing offers that promise to help you build […]

Online or offline, you need a list. It’s the backbone of your business. Unless you’re a convenience store. Don’t care who comes in and goes out.   You want to build a class-act business with your art and serve the right people with it. In order to do so, you need to know who your ideal […]

There are so many courses and resources you can tap into as an artist to help grow your business with your art, but none of these will move the needle for the short and long term if they don’t fit into your strategy. Strategy to your business is like technique to your art- it forms […]

Yesterday, in Episode 137, I talked about how connecting with your true ideal client allows you to effortlessly form a relationship with those you’re meant to serve in your business with your art and selling them exactly what they want and need. And how selling actually becomes an afterthought as they’re so completely in the […]

Almost every artist I know is afraid of sales. When I bring up the fact that selling is an essential part of growing any business, I get one of or a variation of the following replies: I’m not a salesperson- never was and never will be It’s not in my DNA to sell I don’t […]

Yesterday I published my interview with Callum Hardingham, founder of The Mindset Guy, about one of the biggest issues artists have when it comes to building businesses: a business owner mindset. And that mindset has less to do with a willingness to spend money on more things, like many artists tend to believe, but more […]

Every artist has a vision for what she wants her art to accomplish in the world. This vision can often seem like a far-off dream or one that could never come to fruition because it is so large. Yet, it is the most important to bring forward and declare before putting your actual business plan […]

Insert Image I remember when I was offered to play the role of The Princess in a dance-drama of Shakespeare’s Love’s Labour’s Lost on Martha’s Vineyard one summer when I had just finished grad school. As a dancer-turned actor who relished the creation of eclectic performance art, I was drawn to this piece for many reasons, mainly […]

As an artist, there is a hustle involved in selling work or getting hired for your work. This is implicit, and the main reason I believe artists are hardwired to run the best businesses in the world. There is no successful business that did not begin with an incredible amount of hustling, especially in the […]

Running a business as an artist is a bit different than running a traditional business, but the core principles to building a solid foundation are exactly the same. Learning these principles will not only change your business but can change your life in ways you have been dreaming about. It’s really not just about having all of […]

The sense of overwhelm that often comes with running a business based in your passions and skills can feel daunting to say the least, especially when your mind is focused on the creative side of your work. However, having some fundamental tools you can put into place to help alleviate overwhelm and help you make […]

A few months ago I had the most amazing question pop up in my inbox that I have a feeling everyone can relate to. It was truly profound in its simplicity yet deep in its complexity. I paused on it for a long moment as I took it in, knowing the answer needed to be […]

One of the biggest issues artists have in their businesses with their art has to do with time: there is not enough time to focus on all the things you need to get a business up and running, never enough time to get past the learning curves necessary to learn all the new tech skills […]

This week I’m so excited to offer you access to the most incredible free training in discovering your true ideal client for your art business: The ASK Method Masterclass. I’m quite passionate about this training because it was created by my mentor, Ryan Levesque, who has helped literally thousands of businesses connect to their true […]

There’s a specific method I use when building any new business that begins with the end in mind: understanding who your true ideal client is. The importance of understanding how to find your true ideal client can save you countless hours of preparation, hundreds of thousands of dollars in marketing costs and increase your revenue […]

We’ve been looking at how to create a thriving business with your art, your way and the steps necessary to take in order to ensure you have a solid financial plan in place that cannot fail you. We’ve discussed how to clarify your verticals, how to identify your ideal client and how to establish the […]

When you think about running your business as an artist, do you ever worry that it will overtake your time in the same way a survival job can? Do you hesitate to take action because you imagine it will take away your joy while trying to create your work? Do you wonder how you will […]

I had a specific mission on my mind when I first came to New York City to pursue my passion for writing and performance. I wanted to ultimately work with the best of the best, hone my craft, develop my own persona and technique and honor the gifts I was given that gave me the […]

I was recently talking with Kris, an artist in the Artists In Business Insider Group, my private membership group for artists who are actively working on taking their businesses with their art to the next level of revenue growth, who was telling me about some reservations she is having about creating her first online course. […]

Did you know that 90% of small businesses fail every year in the U.S. in large part because they don’t have a financial plan in place for their businesses that is designed to create predictable, consistent revenue? You may have known that from being a member of the Artists In Business community because this is […]

One thing I learned very fast when I started my first business was the importance of having a mentor. When I launched my first company, called Love and Water Designs, I had no idea why my marketing plan didn’t take off, or why my offers weren’t converting into sales. I had a t-shirt company that […]

Are you wondering how to begin to determine who your ideal client is before you’ve had a chance to sell many (or any) of your offerings? Do you feel like you’re in a catch-22 because you don’t have your business up and running yet, so you’re not sure whom to focus on as you venture […]

I recently posted a Daily Art Bite on my Facebook page with this quote from Georgia O’Keefe:  “To create one’s own world, in any of the arts, takes courage.”  So many of you responded to it so favorably that it reminded me how important the Blue Ocean Strategy can be for every artist and every business owner, […]

Are you overwhelmed when you think about how to market your work as an artist? Have you looked into marketing courses and found an endless abyss of information that seems to go on for days about how to include your website, every social media platform, Google ad words, lead magnets, content, video series and something […]

Do you ever wonder how you will be able to create a sustainable income with your art without sacrificing an incredible amount of time doing something that does not seem to coincide with the work you know you’re meant to create as an artist? Or do you wonder how to save enough when you make […]

When I was running two businesses I learned very quickly that I needed a better system in order to get things accomplished. I originally thought I needed to better manage my time- but quickly learned you can’t actually manage time; it was managing my projects that I needed to tend to. Managing your projects is […]

One of the main issues most artists have in growing their businesses with their art has to do with their confidence in creating a strong stream of revenue for a particular offer.  Regardless of the reason, your confidence around what you need to do to create a consistent, predictable stream of revenue (and then multiply […]

When I was little, I drew a picture of our house and the yard. My father looked at it and told me the only thing wrong with it was that tree trunks aren’t brown. And that began a life-long lesson in perspective for me as an artist that has guided me in going against the […]

When my father passed away, I was flooded with the most beautiful, touching condolence letters from artists in my community, many of which shared some deep issues they were having with their businesses based on the vision they have for the work they create in their hearts. This led me to revamp the premise of […]

Redd Horrocks is a freelance voiceover artist, who specializes in American and British accents and is the owner of Instant Voicemails.com.

In our discussion Redd reveals how she stumbled into voiceovers several years ago and decided it was what she wanted to shape her career around. So she set out to shift her course and successfully built a six-figure company on her own in the process.

LINKS:

http://www.reddhorrocks.com/
http://www.instantvoicemails.com/

Redd’s Book Recommendation:

The Four Hour Work Week by Tim Ferris
The Night Circus by Erin Morgenstern
The Girl With All The Gifts by M.R. Carey

Download these books for free with the Artists In Business free audible.com trial:

www.audibletrial.com/artistsinbusiness

Bailie Slevin is the founder of Entertaining Finance, a financial consulting and advising firm geared specifically towards creatives. She is the perfect combination of finance ninja and theater nerd. With over 10 years of experience as a financial adviser and a hefty resume in theater, she is redefining planning for artists and entrepreneurs. She’s worked […]

Rachel Figueroa is a television producer who has worked with some of the most respected personalities in television, including P-Diddy, Oprah, and Bobby Flay, just to name a few. And she attributes her success to her willingness to work hard, stay humble and learn as much as she can in every job she is granted. […]