Have you ever felt like you’re caught in a whirlpool? You’re swimming as hard as you can, but you just keep going round and round and round. You’re getting tired, you’re still above water, but you start thinking, why am I even doing this? Am I going to go under? You need to start thinking on some ideas on how to make your art business a success.
Then somebody comes along, throws you a line and hauls you out. You’re exhausted, grateful, relieved. And only after you were sitting there on the shore, thinking about what you were doing, did you finally realize that you were even in a whirlpool in the first place.
Table of Contents
- Is your art business “stuck?” The Profit Canvas is here to rescue you!
- THE PROFIT CANVAS MENTORSHIP PROGRAM WAS CREATED BY ARTISTS, FOR ARTISTS
- THE PROFIT CANVAS UNDERSTANDS THE STRUGGLE
- TWO CRITICAL TOPICS COVERED IN PROFIT CANVAS: YOUR IDEAL BUYERS AND SIGNATURE STORY
- THE EXPERIENCES THAT LED UP TO PROFIT CANVAS BECOMING SUCH A SUCCESSFUL THAT CAN MAKE YOUR ART BUSINESS A SUCCESS
- WHAT DOES MAJORING IN DANCE HAVE TO DO WITH THE PROFIT CANVAS?
- THE PROFIT CANVAS IS MORE THAN JUST A COURSE, IT’S A MENTORSHIP PROGRAM
- MINDSET AND PRODUCTIVITY
- FINALLY, LET’S HEAR FROM STUDENTS FROM THE PROFIT CANVAS… OUR COMMUNITY THAT SHOWS YOU HOW TO MAKE YOUR ART BUSINESS A SUCCESS
Is your art business “stuck?” The Profit Canvas is here to rescue you!
The Artists In Business Profit Canvas Mentorship Program is that rescue line. We understand you’re super talented, you work hard, you’re following your dream, AND WE ABSOLUTELY LOVE IT! We are HUGE FANS OF ARTISTS. It’s why we do what we do, it’s why we developed our successful art business program, and it’s why we’re here to do everything in our power to ensure that your art business NEVER gets caught in the whirlpool. (Just ask any of our students from the Profit Canvas, but more on that later!).
THE PROFIT CANVAS MENTORSHIP PROGRAM WAS CREATED BY ARTISTS, FOR ARTISTS
The Profit Canvas is a program created by Alexis Fedor to help artists create long-term, sustainable businesses for their art online. One of the things that makes AIB’s Profit Canvas Mentorship Program so unique and effective is that we understand artists because WE ARE ARTISTS. You get to learn how to build your business with your art from someone who knows how to actually build a business as an artist.
What makes the Profit Canvas such a Successful Art Business Program, is that when you join, not only do you get personalized instruction and comprehensive strategy sessions crafted specifically to help you to make your art business a success, but you also become part of a close-knit community of like-minded artists.
We LOVE our community, it’s one of things we are most proud of, and we know you’ll love it too. If you run into a problem, have a question, or maybe you’re just looking for support? Our community of students from the Profit Canvas and alumni are always just a click, message, dm, or call away.
As the English poet, John Donne said, “No man is an island, entire of itself; every man is a piece of the continent.” And WOMEN John! Get with the times! (And of course transgender, gender neutral, non-binary, agender, pangender, genderqueer, two-spirit, third gender, or however you identify).
You’ll experience such relief when you realize that a lot of artists may be going through the same issues that you may be experiencing.
THE PROFIT CANVAS UNDERSTANDS THE STRUGGLE
Alexis Fedor majored in and performed Modern Dance at Ohio University and has worked as writer and performance artist in New York City with some of the best theater and dance companies, as well as film and television. She completely understands the struggle because she’s been there too!
Though Alexis is a successful entrepreneur, businesswoman, consultant, and mentor today, in the past she too found herself flailing, smack in the middle of that whirlpool.
Long before Artists in Business and the Profit Canvas was born, when Alexis launched her first company, called Love and Water Designs, she had no idea why her marketing plan didn’t take off, or why her offers weren’t converting into sales.
She had a t-shirt company that so many people were excited about and seemed enthused by, but her sales were too low to carry on past the first-year mark. (Below is a photo of one of her t-shirt designs, come on people, it looks fantastic, doesn’t it??)
(WRITER’S NOTE: INSERT HI-RES PHOTO OF ALEXIS WEARING T-SHIRT)
TWO CRITICAL TOPICS COVERED IN PROFIT CANVAS: YOUR IDEAL BUYERS AND SIGNATURE STORY
It was only years later that Alexis realized why her first two companies failed: because she didn’t know enough about her Ideal Buyers or her own Signature Story. EVERY successful art business program MUST cover these two topics.
Communicating with your Ideal Buyers with lazer-like focus is absolutely critical to the success of your art business. These are the first people who are going to pay attention, listen, support, make purchases, and cheer you on in your endeavors. Unfortunately, many artists make the mistake of blasting a bullhorn to the whole world, hoping someone will listen- this is not a productive use of your time. It will yield far less results than figuring out the best way to hone in on your Ideal Buyers. (Hone people, hone!)
Your Signature Story is your North Star when it comes to your art business. Your Signature Story will guarantee you stay on course no matter what throws you off-kilter.
While making Artists In Business into the successful venture that it is today, Alexis faced a lot of adversity. At one point she had lost her entire life savings, almost her entire immediate family, and her sense of self.
Her life and business felt like it was in utter chaos. She was anxious, scared and felt like she had amnesia when it came to figuring out her next strategic decisions. But her signature story was able to ground her through it all.
That’s why the Signature Story is one of the first lessons Artists In Business shares in the Profit Canvas Mentorship Program, and the reason hundreds of artists in the program have been able to build five and six-figure businesses.
If you’d like to understand more about your Signature Story, just click here to check out our article: Find Your Signature Story and Make Six Figures With Our Art Business Courses.
THE EXPERIENCES THAT LED UP TO PROFIT CANVAS BECOMING SUCH A SUCCESSFUL THAT CAN MAKE YOUR ART BUSINESS A SUCCESS
So… what do you do when confronted with failure? Give up? Succumb to the raging waters? Cry, watch 90 Day Fiancé, and binge on an ungodly amount of Swedish Fish? No! You reflect, learn, compose yourself, and like the powerful Phoenix that you are, rise from the ashes!
“You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.” ― Maya Angelou
Alexis decided to rise from the ashes by beginning to work for a man named Roger Webster who owned a successful PR company in NYC. Roger became her mentor and taught her how to bridge the gaps that were keeping her t-shirt business from growing through the work he had her do in his company. (If only she had met him before! Just LOOK at that gorgeous t-shirt! 😂😂😂)
(WRITER’S NOTE: INSERT HI-RES T-SHIRT IMAGE #2 HERE)
After spending a year working for Roger, Alexis started her own consulting company to help businesses worth between $2-$5 million do the same: growing their online marketing revenue by sharing their Signature Story and understanding better who their Ideal Buyers were and what they wanted and needed.
She did this for six years to great success- over $20 million in revenue for the four clients she helped grow.
She then spent a year applying the same principles to her own editing business and made six figures doing so.
This is what led her to create the successful art business program she always dreamed of. It would be a program that would help artists create the same kind of successful businesses she had helped oversee with their art online.
WHAT DOES MAJORING IN DANCE HAVE TO DO WITH THE PROFIT CANVAS?
Alexis’s desire to help artists can be traced back to a pivotal moment in her life: ballet class at Ohio University. Her professor, Mickey, was a consummate jokester. One day, she casually addressed the dancers in class and said, “You’re all going to be happy for the rest of your lives as dancers because it’s the best life to live! You’re going to be really broke- but really happy!”
Everyone burst out laughing, except for Alexis, whose face contorted into a frozen smile of sheer, wild-eyed panic. She looked around the room thinking, why isn’t everyone screaming right now? How is it that all of these incredibly accomplished, confident women are okay with the idea that their lives as dancers are going to be ravaged by starvation, squalor, and waiting tables at Lenny’s Diner at age sixty-five?
From then on, she made a promise to herself that she would do everything in her power to ensure that no artist would ever again believe that they couldn’t run a financially successful art business. You don’t have to be a math whiz, you don’t need an M.B.A. from Stanford, you just need passion, commitment, and a great plan!
The first step on Alexis’s journey to creating Artists In Business, started with a Facebook group and a course called the 14-Day Art Biz Challenge, which helped artists put the foundation of their online business together in 14 days. That’s right everybody, two weeks can CHANGE YOUR LIFE!
This evolved, through feedback from her students and learning what helped them grow the most, into the Profit Canvas. This is the Profit Canvas story.
THE PROFIT CANVAS IS MORE THAN JUST A COURSE, IT’S A MENTORSHIP PROGRAM
Here’s what makes it, in our opinion, the most successful art business program:
There is core-course material that lays the foundation for building your online business as an artist. Many artists and students from the Profit Canvas liken it to a college course because it is so detailed and comprehensive.
In that respect it is like many other online courses: it teaches everything you need to know about the specific topic at hand.
But what sets this experience apart from others is the mentorship piece. Everybody needs a mentor: just think about actors, even the most famous, successful and influential of them have acting coaches to lead and guide them and help them grow!
First, Alexis realizes that no two students in the profit canvas are alike. Every artist’s business is going to be different because every artist is different- and the business must match the artistic vision and mission of the artist.
Second, no one needs all the material in the course at the same time- each person is starting at a different place so needs different parts of the course to optimize their growth. The Profit Canvas Mentorship Program has helped everyone from performance artists, to painters, NFT creators, photographers, voiceover artists, ceramists, (you get the idea), so we know that there is no single blanket that covers everybody! Each person needs their very own blankie! 😉
So before starting the Profit Canvas course each artist receives a personalized session that breaks down their main objectives and gives them a roadmap of what lessons in the course to focus on to help them achieve their personal goals. (When you need someone to talk to, we’re REALLY good at listening, and only after you’re finished, responding).
Then, there are weekly live coaching calls for the duration of the course where Alexis focuses on each person’s needs in a group session. This helps every artist in the program synthesize their needs with the rest of the group and grow individually and with support of their newly found art business community. Oooooh, you’d LOVE our community of artists and students from the profit canvas!
Finally, there is a coaching group in a private online setting that enables every artist to ask questions and post for feedback as they move through their personal journey in the program. THAT’S what is why these mentorships make your art business a success.
And the beauty of the Profit Canvas Mentorship Program is that Alexis has the chance to focus on the deeper needs of the artistic business owner, like…
MINDSET AND PRODUCTIVITY
Mindset is a huge component of being able to move forward in business growth because by nature growing a business puts you face to face with yourself and your personal inner blocks and challenges. (Aaaawww do we have to confront our blocks? Yes, you do, and it’s not as hard as you think!).
So many times, our brains consciously, or unconsciously, put up a fence and tell us, “You shall not pass,” and only later you realize, wait a minute, that was just my imagination! I could have passed after all!
In addition to this, facing these challenges can easily set you on a completely different path than you originally thought you were on when you started- and that’s not only necessary, but a very key part of the process to reaching your desired goals.
Because of that, there is a tendency for artists to get stuck in that spot of facing their inner blocks as well as feeling overwhelmed by the work. It’s happened to soooo many of our students from the profit canvas, and it’s totally normal!
Alexis is able to focus on the practice of Productivity as a way to help eliminate overwhelm and get more done in less time.
This practice of working smarter, not harder, is a crucial part of being able to grow a business that makes constant and predictable revenue. That is the only way to make your art business a success.
FINALLY, LET’S HEAR FROM STUDENTS FROM THE PROFIT CANVAS… OUR COMMUNITY THAT SHOWS YOU HOW TO MAKE YOUR ART BUSINESS A SUCCESS
Laurel Greenfield knew she wanted to follow her heart and paint food in vibrant color, but she wasn’t sure how to make a consistent living. So, she turned to Artists in Business and started with the Profit Canvas in 2018.
The first year, she went from making less than $10,000 per year in her business to five figures, selling original paintings, prints, and commissions.
Over the next two years, Laurel committed to the Profit Canvas framework and to growing her business. Following her lead as inspiration is how you can make your art business a success.
First, she outlined her building blocks: her Signature Story, Master Offer & Ideal clients.
As she homed in on these three things, Laurel realized what made her art special and why her clients were drawn to it: They loved her enthusiasm, joy, and her vibrant colors. Just LOOK at those FANTASTIC pieces of art!
With this in mind, Laurel began to expand her offerings. A natural teacher at heart, and having taught in-person classes for over four years, she started developing e-courses, so she could share her love of painting and directly offer her clients the joy and vibrancy they loved in her art.
This, combined with her online original painting and print sales, gave her a source of reliable, online income, not tied to her commissions or art shows. At the same time, she was growing her offerings at different price points.
Now, Laurel has a full range of offers, covering everything from affordable prints to originals, commissions, and even custom designed and painted murals.
In 2021 Laurel crossed the six-figure threshold with her art business. She said that “everything happening in my business right now is basically the fruit of a tree I didn’t realize I was planting and watering over the last 7 years.”
The Profit Canvas Mentorship Program was crucial in helping illuminate the way.
Laurel’s work has been featured on the Food Network, and she just opened up a permanent art space in the Boston Public Market. GO LAUREL!!!
Now let’s look at another one of our students from the profit canvas, Kelli Folsom, a super talented oil painter. Ever since graduating from art school in 2012, Kelli had earned her living by selling and teaching art.
But in 2016, her income started to disappear.
The galleries that held her paintings began to close. So, her art sales took a nosedive. She tried everything she could think of to get back on her feet, but nothing seemed to be working.
That’s when she enrolled in the Profit Canvas, and shortly thereafter, as Kelli explains, “I hit my revenue goal the first month.”
She discovered how to find collectors who love her work, buy regularly, and don’t ask for discounts by using the “Ideal Client Creator” inside the Profit Canvas course. After talking to these clients, she realized they weren’t buying her art because it was “too expensive.”
In the past she would have lowered her prices, but after talking with Alexis, she decided to start offering payment plans, e.g., $200/month over five months instead of $1,000 all at once.
She also began building an email list and emailing clients using the Profit Canvas “instant sale” email templates, she started offering art classes to students, making adjustments to her strategy, and she hit or exceeded her income goals three months in a row, making double what she used to earn. AND within nine months she had built a 6-figure art business! We LOVE this stuff!
Kelli then decided to join the Artists In Business VIP program and over time, with all of the extra income coming in, she opened a studio in Denver, saying, “I wouldn’t have been able to do this without Alexis.”
Isn’t she incredible?? Those are just examples on how to make your art business a success.
OUR PROFIT CANVAS PROGRAM WILL HELP YOU CREATE A LONG-TERM SUSTAINABLE ART BUSINESS
Laurel and Kelli are just two examples of the hundreds of artists and students from the Profit Canvas program who have been able to build five and six-figure businesses. If you’d like to see more testimonials from artists just like you, just click here to visit our website.
The Profit Canvas Membership Program was made by artists for artists. It’s why we are so passionate about what we do. Our entire purpose is to help lift artists and let you realize that with some proper guidance and the right tools, ANYBODY can make their art business a profitable success. No more side hustles, yay!
When you join Profit Canvas you’re not only going to learn the skills to succeed, but you’ll also be joining a vibrant community of like-minded peers who are there for you. You are NOT alone. You CAN do this. We BELIEVE in you!
Profit Canvas Alum Angela Maritz:
“ I believed I did not have the skills to find my ideal client or to market to them. Working with Alexis has now made me feel like I am now the owner of my business and not essentially working in my business.”
Profit Canvas Alum Jane Johnson:
“BIG WIN! At ASK in January Alexis asked me what was holding me back or stopping me from starting my class. I really had no good reason as I have been formulating this a good while in my head. I am an organizer in my head but not so good on paper and time. During the weekend we had break out seasons and I started contacting people through FB and IG. Well today I got enough people to have my first online class! It is a GO! Thank you, Alexis!”