It takes courage to try something new to remove competitors from the Art Business, especially when it’s new to you. So many of you responded to it so favourably that it reminded me how important the Blue Ocean Strategy can be for every artist and every business owner, so much so that I wanted to share it with you today as a follow-up to Georgia O’Keefe’s words that resonated with you so deeply.
Table of Contents
- I’ve ever taken in my life the art and business perspective
- Excerpted from the Blue Ocean Strategy book
- The only way to beat the competition is to stop trying to beat the competition.
- In the art business, must maintain our integrity in order to remove our competitors
- Staying in touch with our essence is what the Blue Ocean Strategy reminds us to do.
I’ve ever taken in my life the art and business perspective
The Blue Ocean Strategy is a practice developed by Renée Mauborgne and W. Chan Kim about how to make competition irrelevant by creating your own, uncontested market space with your business and the most important perspective, It is truly the single most compelling perspective I have ever taken in my life as an artist and Art Business owner and to remove competitors it.
Excerpted from the Blue Ocean Strategy book
Here is a quote from the Blue Ocean Strategy book that I feel best encompasses the entire meaning behind the strategy:
The only way to beat the competition is to stop trying to beat the competition.
Industry standards are followed in the Red Sea, and the rules of the game are well known. Competition is not relevant in Blue Ocean because the game’s rules are already in place. The creators of Blue Oceans, surprisingly, didn’t use the competition as their benchmark. Instead of focusing on beating the competition, they make the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new market space.
In the art business, must maintain our integrity in order to remove our competitors
Can you relate to this as an artist? Can you see yourself applying this to your relationships? Does having a business based on this approach feel appealing to you?
Staying in touch with our essence is what the Blue Ocean Strategy reminds us to do.
We need to stay true to our personal values in order to maintain our business alignment with ours, just no two businesses are alike, just like no two pieces of art could ever be alike and both require us to separate ourselves from the “pack”. Bravery and creativity are both important parts of our nature, but courage is also important.
There are many benefits to adopting a system like this. There is no answer too large or too small for this, as often the smallest concerns lead to the biggest revelations. So please, share yours in the comments below.
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