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Yesterday, in Episode 137, I talked about how connecting with your true ideal client allows you to effortlessly form a relationship with those you’re meant to serve in your business with your art and selling them exactly what they want and need. And how selling actually becomes an afterthought as they’re so completely in the market for what you have to offer.

I also mentioned that the ASK Method Masterclass, a state of the art program created by Ryan Levesque that helps you discover, find and connect with your true ideal client just closed for enrollment for the rest of this year, but that you can get on the waitlist to be notified the next time enrollment begins (and I highly suggest you do so). Just go to bit.ly/askwaitlist.

But today I wanted to discuss what happens when you actually find your true ideal client and know they are in the market for what you have to offer, tell you they want to invest in that offer but at the last minute decide they need to “wait.”

Sometimes there are extenuating circumstances that will force a person to wait— timing or personal issues that prevent them from taking that step. And you will often know that those circumstances are out of their control.

But most of the time there is simply a block that comes up that stops them from making that purchase or investment. Something happens right before they take action that causes them to hesitate and then ultimately back away entirely, leaving you wondering what the problem could possibly be.

None times out of ten, the problem is actually that you didn’t help them enough to make that purchase.

In today’s discussion, I explain exactly what I mean.