The sense of overwhelm that often comes with running a business based in your passions and skills can feel daunting to say the least, especially when your mind is focused on the creative side of your work. However, having some fundamental tools you can put into place to help alleviate overwhelm and help you make the decisions you need to move forward in the ways that feel right for you and your art can prove irreplaceable to you and the life of your business.
There are two distinct sides to running a business: the creative side, which includes your work, your message and the content through which you share your message with the world, and the technical side, which includes your personal and business finances, the structure of your business and everything that is needed to build that structure.
Usually, when we first start a business, especially as artists, we are steeped in the creative side, passionately involved in bringing new creations to life. Most small businesses begin with an idea we know we must share with the world, so we nurture the spark of passion we have into a fire we can share with others.
The problem we run into while in this state of creation is switching over to the technical side while we are in the creative part of our brains, especially in terms of building a business for the first time.
But there is a simple remedy for this, which is what we discuss in today’s episode.