I recently posted a Daily Art Bite on my Facebook page with this quote from Georgia O’Keefe:
“To create one’s own world, in any of the arts, takes courage.”
So many of you responded to it so favorably that it reminded me how important the Blue Ocean Strategy can be for every artist and every business owner, so much so that I wanted to share it with you today as a follow up to Georgia O’Keefe’s words that resonated with you so deeply.
The Blue Ocean Strategy is a practice developed by Renée Mauborgne and W. Chan Kim about how to make competition irrelevant by creating your own, uncontested market space with your business. It is truly the single most compelling perspective I have ever taken in my life as an artist and business owner, so much so that I attribute the entire life force of my business to it.