Are you overwhelmed when you think about how to market your work as an artist? Have you looked into marketing courses and found an endless abyss of information that seems to go on for days about how to include your website, every social media platform, Google ad words, lead magnets, content, video series and something called a marketing funnel, which requires a six-week course alone to learn how to set up?
All of this can become absolutely maddening, especially when each course promises to bring you the best results and grow your business in a record amount of time, and every coach promises to help you stay “motivated” enough to keep on going! Before you know it, you’ve invested a TON of your hard-earned money into courses, programs and coaching only to find you’re armed with knowledge you don’t know what to do with, and feel more confused than you did when you started.
The truth is none of what you learn in those courses matters if you don’t have the one core element in place that makes any marketing plan result in profits.
I learned this lesson the hard way, and I share with you here how I turned that around and began making six figures.