Alexis Fedor

Want to build a profitable business with your art, your way?

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Ep. 145- Why Marketing With Heart Requires Vertical Thinking

August 7, 2017 By Alexis Fedor

http://traffic.libsyn.com/artistsinbusiness/Artists_In_Busines_EP145.mp3

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Why Marketing With Heart Requires Vertical ThinkingAre you struggling with how to market your business with your art? Do you feel like you can’t decide which direction to go because you’re not sure what to market first? And in the midst of this, are you feeling like every time you turn around you see another artist- or bigger company- offering something similar to your work but doing it better?

First, let me assure you, you are not alone. This is a very common conundrum many small businesses have- especially artists- when it comes to differentiating yourself from other artists in your particular marketplace. This requires us to think vertically about the kind of offers we have and what makes those offers absolutely unique, rather than horizontally, which leads to overwhelm, feeling spread too thin, and not being able to give our most ideal clients exactly what they both need and want from our work.

Want to take on the challenge of discovering your most ideal client while finding the financial support you need to get your business off the ground and take it to the next level? Then email info@alexisfedor.com and in the subject line write “I’m in!”. And I’ll get right back to you with details about how to take part in this exclusive Challenge I’m offering!

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Praise

  • Working with Alexis helped give me the clarity I needed to target my goals and create a solid foundation so that I could begin to THRIVE as an artist/ entrepreneur. She was the missing link I needed to help bridge my ideas into reality. Not only is she extremely kind and patient but most importantly… she knows her stuff! I feel so fortunate to have had the chance to work with her and I know you’ll be too! Take the leap to the next level!

    Fiona Bates, Actor
  • Alexis is one of the greatest listeners I’ve had the pleasure of working with. Her ability to listen leads to her offering intuitive and enlightening advice for your business and your life, opens doors you didn’t know were possible or wouldn’t have otherwise known were there! While working with Alexis, I experienced monumental shifts in my thinking every single week, giving me more clarity and confidence as an artist and as a business person.

    Jillian Walker, Actor/Musician/Entrepreneur/Thought Leader
  • Working with Alexis, I feel like a weight has been lifted off my shoulders and I feel much more hopeful for the future, because now I know exactly what steps I need take to change my financial situation. Now I understand that only I can make my financial situation better by taking action right now and that my acting career will absolutely benefit from the energy I put into being more lucrative by taking the steps Alexis helped me discover. Her positive encouragement was essential to this process, she was always very supportive and responsive to any questions I had. I’m so thankful I was introduced to Alexis, it sounds cheesy, but honestly, she helped me change my life for the better.

    Bonnie White, Actor
  • Alexis Fedor is a consummate professional with the uncanny capacity to understand what your business’ needs are before you even know them yourself. Beyond diagnosis, she is able to structure systems to help you meet those needs in manageable, sustainable ways. Plus, she is the dearest, kindest creature on the planet- be ready for an enjoyable and productive ride!

    Caley Vickerman, Guerilla Haiku
  • Alexis edited my e-book PURGED, The Literal Regurgitation of an Anorexic Bulimic. I was instantly comfortable with her, feeling confident that she valued my work and had my best interests at heart. Her nature is very nurturing and gentle which were necessary for me as PURGED is an extremely personal and often difficult story to tread through. Alexis was aware and sensitive to this. She helped turn my coherent, although disorganized, written thoughts into a piece of work that I was proud to publish.

    Shane K. Rotkis, Author
  • Resourceful and sophisticated, Alexis has cutting edge knowledge of social media opportunities and can tailor a strategy accordingly. I fully recommend her.

    Mady J. Schuman, Senior Vice President, Campaign and Leadership Giving, American Cancer Society, NYC
  • Alexis Fedor understands the fundamentals of building a successful business. She cut her teeth on trial + error and by taking risks and diving into the backcountry of the entrepreneurial world. Her expertise is hard sought and her accomplishments well earned. I’ve had the privilege of stepping behind the scenes. Trust me – you will be dazzled. 

    Janice Hoffmann, Project Coach/Field guide/Creator of Creative Trails
  • I learned more about business development, online marketing and social media in one hour with Alexis than I had on my own for four years. I trusted her immediately, for good reason. I hired her immediately for my clients, and we were thrilled with the results.

    Roger Webster, Webster Light Grant Communications
  • Alexis has wit, charm and confidence that comes from understanding how a business needs to operate. It is from this place that she creates business plans that align with your goals as a company ready to grow. Stick with her. She will help you turn your business around with precision and grace.

    Alison West, Owner, Yoga Union NYC
  • Alexis’ energy precedes her when she walks into a room. To know her is a gift. To work with her is good news for your spirit and your business. She has both sides of the brain working in all the right ways.

    Mack Burns, CEO, Body And Mind Works
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