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I was recently talking with Kris, an artist in the Artists In Business Insider Group, my private membership group for artists who are actively working on taking their businesses with their art to the next level of revenue growth, who was telling me about some reservations she is having about creating her first online course.

We talked about how her idea is solid, and how qualified she is to teach the material but she’s not yet completely certain about who she will be teaching it to, and what details she has yet to figure out based on what those students need and want.

Plus, she’s never created an online course before and the thought of it felt a bit daunting, which is completely understandable.

So she thought she might need to wait before creating the course until she gathered more information.

This is the opposite of what a business owner in this position should do for one simple reason:

If you wait, you keep others from experiencing what you have to offer and giving you feedback on how to improve it tweak it and take it to the next level.

There is SO MUCH that goes into creating a strong online course, and the transformation you can enable people to experience has very little to do with the look and feel or design of the course.

It has everything to do with the quality of training you offer. Let’s dive into that now in this episode.