There are so many courses and resources you can tap into as an artist to help grow your business with your art, but none of these will move the needle for the short and long term if they don’t fit into your strategy.
Strategy to your business is like technique to your art- it forms the foundation upon which your work emerges. If you don’t have technique, no matter how passionate, knowledgeable or committed you are your work will never reflect a level of expertise and beauty as it would if you had the technique to back it up.
In business, knowing how to craft a strategy is the same as honing your technique with your art: it takes a skill set, practice and basic tools combined to help you make the right decisions for your business in the moments that count the most.
90% of small businesses in the U.S. fail every year, in large part because the owner doesn’t have the right combination of purpose, revenue and ideal client awareness to ensure the business stays on track. A large majority of these businesses are owned by creatives who are passionate about an idea and want to execute it their way without having the foundation in place to create a no-fail plan for the business to springboard off of.
If you don’t have a strategy, there is zero guarantee you will have control over your business. Instead, it will pull you in whatever direction it starts to move in as a result of decisions you make that may feel good in the moment.
Luckily, there are simple, easy ways to remedy this problem immediately, no matter where you are in your creative business life, which is what today’s episode is all about.
The Power Of your WHY Worksheet: