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The marketing plan you design in this course is based on the framework professionals use to design marketing plans for their top clients…

There are four major components that make a marketing plan predictable:

  • Identifying your financial goal for your marketing plan
  • Defining your marketing objective, or “big idea”
  • Clarifying your unique proposition
  • Addressing your audience’s needs with your offer
  • The course covers each of these in great detail. Then you can effectively plan for your current offer and repeat it for every offer moving forward…
  • Once you learn this framework, you can apply it to any kind of advertising you engage in. And then…

You’ll be able to back this framework up with a financial goal (or revenue goal). And that step will enable you to reach the income level you need.

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